Senior Manager, Analytics and Strategic Insights
- 08 Oct 2024
- Data Leadership & Strategy
- Sydney
- Permanent / Full Time
- Strategic insights focused role - customer engagement
- Manage a small team of Insights Analysts & Data Scientists
- Initial 7 Month Contract + Possible Permanent Opportunity
The role of Senior Analytics Manager - Campaign Insights and Strategic Performance will see you managing a team working on a wide variety of projects that focus on identifying opportunities to increase customer engagement and overall profitability for our client.
You will be joining a world class customer & data focused business that is heavily investing and leveraging its key data assets.
Your main responsibilities will include:
You will be joining a world class customer & data focused business that is heavily investing and leveraging its key data assets.
Your main responsibilities will include:
- Managing and coaching Statistical Insights Analysts
- Leading the scoping and delivery of analytics projects using a hypothesis-driven approach and focusing on the highest value impact;
- Interpreting complex information and developing insights/recommendations for presentation and use by senior management in decision making;
- Develop metrics to be used to measure performance across the range of strategic objectives - driving customer awareness, acquisition, retention, reactivation, engagement; measurement digital product performance, targeting efficiency, personalisation efficiency etc
- Designing and performing complex analysis against various corporate data sources to deliver high impact customer insights to the business;
- A technical customer marketing analytics background with experience managing teams is essential
- A background in eCom, Retail or Loyalty is highly regarded
- Previous experience in turning raw data into actionable, value-adding insights and recommendations, with a proven track record of success
- Extensive experience in extracting and manipulating large volume data with SQL and Tableau for data vis
- Proven ability to communicate insights and recommendations to senior stakeholders in a clear and concise manner, both in verbal and written formats
- Proven analytical and problem solving skills, with the ability to overlay commercial acumen to developed insights and recommendations
- Strong capability of managing and prioritising a number of competing tasks for different stakeholders
- Degree-level qualifications, with preference for degrees in applied statistics or a related analytical field
